<![CDATA[The BMT Al-Barokah Sharia Cooperative is a financial institution that is engaged in savings and loans, all of whose activities are in accordance with Islamic sharia with the aim of prospering its customers. This study aims to analyze and examine the effect of service quality and brand image on customer loyalty through customer satisfaction at the BMT Al-Barokah Sharia Cooperative. The research sample was 20 respondents with the determination of sampling using random sampling technique. Data was collected by collecting questionnaires. Data analysis used regression analysis, namely path analysis. Based on data analysis, it is known that partially each independent variable of service quality, brand image and customer satisfaction has an effect on customer loyalty of the BMT Al-Barokah Sharia Cooperative. Then the results of the analysis of the customer satisfaction variable as an intervening variable can be perfectly proven that the customer satisfaction variable indirectly affects the service quality variable on the customer loyalty variable and brand image on customer loyalty. This statement can be proven by the magnitude of the indirect effect (quality of service on customer loyalty and brand image on customer loyalty) through customer satisfaction identified as an intervenin g variable.]]>
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