<![CDATA[This research aims to determine the influence of lifestyle, product quality and price perceptions on purchasing second-hand clothing at Dumai's Senggol Market. The type of research used is quantitative. The population used in this research is consumers who have previously purchased second-hand clothing at Senggol Dumai Market. The sampling technique used a purposive sampling method, totalling 100 respondents. After passing the validity, reliability and classical assumption tests, the data was analyzed using multiple linear regression. The results of this research partially state that lifestyle and price perception positively and significantly influence the decision to purchase second-hand clothing at Senggol Dumai Market. In contrast, product quality positively but not significantly influences the decision to purchase second-hand clothing at Senggol Dumai Market. Simultaneously, lifestyle, product quality and price perception significantly influence purchasing decisions.]]>
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