The use of technology in motor vehicle tax administration is becoming increasingly crucial in the digital era. This journal explores the implementation of E-Samsat, an electronic administration system aimed at enhancing the efficiency and accuracy of taxation processes. The applied research method is qualitative, focusing on a profound understanding of challenges and successes in adopting E-Samsat. The study involved in-depth interviews with stakeholders, document analysis, and direct observation of the implementation process. Research findings illustrate that technological infrastructure, system security, as well as user awareness and skills are major challenges. However, through effective integration with other systems, impactful socialization, and a deep understanding of societal needs, the implementation of E-Samsat can achieve success. These qualitative results provide valuable insights for decision-makers, government officials, and researchers to enhance the effectiveness of similar system implementations in the future.
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