Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP)
Vol. 3 No. 1 (2025): February 2025, Indonesian Journal of Social Sciences, Policy and Politics (IJSS

ANALYSIS OF THE EFFECT OF SOCIAL MEDIA MARKETING AND PRICE ON CONSUMER PURCHASING DECISIONS (LITERATURE REVIEW OF MARKETING MANAGEMENT)

Syaputri, Adisthi May (Unknown)
Halawa, Krismawati (Unknown)
Rahmadani, Meta Sekar (Unknown)

Article Info

Publish Date
13 Mar 2025

Abstract

The rapid development of social media marketing in this digital era provides many alternative choices for potential customers. On the other hand, this makes the level of business competition even tighter and various efforts are made by entrepreneurs to win the hearts of their consumers. One of the strategies used is marketing through social media or social media marketing (SMM). This research aims to review articles that discuss the influence of social media marketing and price on purchasing decisions. The results of the literature review articles in this study are 1) Social media marketing affects purchasing decisions, 2) Price has an effect on purchasing decisions

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Journal Info
Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP)
Website

Abbrev

IJSSPP

Publisher

Yayasan Wayan Marwan Pulungan

Subject

Social Sciences

Description

Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) is the flagship journal, peer-reviewed, open-access journal that targets research and development in the field of social, Policy and political science. ISSN: 2986-3740 This journal is published three times a year: February, June, ...