The phenomenon of prostitution is a consequence of the complex development of urban society, where this activity is often stigmatized as harmful behavior that disrupts social order. The government, as the authority responsible for regulating social life, has a vested interest in addressing the issue of prostitution. This article aims to analyze the effectiveness of prostitution handling policies implemented by the Ambon City Government through the Decree of the Mayor of Ambon City No. 827 of 2019 concerning the Closure of Tanjung Batu Merah Localization, Ambon City. This research adopts a post-positivist approach based on Campbell's (1990) Program Effectiveness theory, which assesses program effectiveness through indicators such as program success, target accuracy, satisfaction with the program, and overall goal achievement. The findings of this research show that in executing prostitution handling policies, the Ambon City Government is effective in closing localizations but has not yet been effective in implementing long-term policies. This is evidenced by the continued occurrence of prostitution in various places in Ambon City, especially through online dating applications, as well as the presence of scattered pockets of prostitution throughout the city.
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