Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Vol 6 (2024): SNISTEK

Transformasi Digital: Kesiapan Generasi Z dalam Mengadopsi Teknologi Artificial Intelligence (AI) di Dunia Akuntansi

Ayuningtyas, Ni Putu Winda (Unknown)
Lubis, Syarif Hidayah (Unknown)
Makaba, Kharisma Austin (Unknown)



Article Info

Publish Date
18 Sep 2024

Abstract

This study aims to analyze the technology readiness of Generation Z accountants in adopting Artificial Intelligence (AI) technology using the Technology Acceptance Model (TAM). The research employs a quantitative approach involving 220 Generation Z accountant respondents in Batam City, selected through purposive sampling techniques. Data were collected via questionnaires utilizing a Likert scale and analyzed using Partial Least Square Path Modeling (PLS-PM) with Google Colaboratory in the R programming language. The findings indicate that technology readiness significantly influences Generation Z accountants' adoption of AI. Perceived usefulness has been proven to be the dominant factor driving technology adoption, while perceived ease of use does not have a significant impact. These findings underscore the importance of technology readiness and perceived benefits as primary drivers in AI acceptance. The study recommends enhancing training and education regarding AI usage in accounting to strengthen the readiness and interest of Generation Z accountants towards this technology.

Copyrights © 2024






Journal Info

Abbrev

prosiding

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan ...