Risalah Iqtisadiyah
Vol 3 No 2 (2024): July - December 2024

Analisis Pemasaran Produk Simpanan Dan Pembiayaan Pada BMT Insan Madani

Satriana, Desmi (Unknown)
Hartini, Dwi (Unknown)
Indah Lestari, Dwi (Unknown)
Mai Fransiska, Helga (Unknown)
Imanda, Rafly (Unknown)



Article Info

Publish Date
31 Dec 2024

Abstract

In BMT Insan Madani there are business fields, one of which consists of collecting funds and distributing funds, namely Savings and Financing. These savings products consist of savings products, such as (wadiah savings, education savings, hajj/umrah savings, holiday savings, and qurban savings), and then financing products, such as (murabahah, mudharabah, musyarakah, and IMBT). The purpose of this study is to determine the implementation of marketing savings and financing products. This study uses a qualitative method, namely by collecting data by conducting interviews. The results of this study are that BMT is present as a place to collect funds for people who need a place to store funds in the future, both for education, hajj/umrah, and even holidays. In addition, BMT is also a place to provide funds and acts as a capital manager for people who lack funds in building their businesses. The initial procedure carried out by BMT Insan Madani in marketing its products, they conduct a location survey, this is done to find information about the needs and problems that exist in the community, after the location survey is carried out, the BMT will collect funds or distribute funds with savings products and provisions available at BMT Insan Madani, according to the needs of the community.

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Journal Info

Abbrev

stei

Publisher

Subject

Religion Economics, Econometrics & Finance

Description

This journal focuses on the results of Sharia Economics research which includes the Halal Industry, Finance Sharia, Management and Business Sharia, Islamic Economic Thought, Islamic Development Economics, and Islamic Philanthropy. The Editorial Team welcomes contributions in the form of articles ...