JGGAG (Journal of Games, Game Art, and Gamification)
Vol. 1 No. 1 (2016)

Evolution of the Video Game Market

Wildan Ali (Bina Nusantara University, Jakarta, Indonesia)

Article Info

Publish Date
19 Oct 2021

Abstract

The videogame industry had evolved since its initial appearance, and along with it, so has target market. This study attempts to analyse the trends throughout the years through observation of marketing materials such as printed and video advertisement commercials. The analysis is done by applying standard practice values employed in advertising communication on chosen samples of said commercial ads from each era of video game history.

Copyrights © 2016




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Journal Info
JGGAG (Journal of Games, Game Art, and Gamification)
Website

Abbrev

jggag

Publisher

Universitas Bina Nusantara

Subject

Arts Computer Science & IT Other

Description

The Journal of Games, Game Art, and Gamification (JGGAG) is a double-blind peer-reviewed interdisciplinary journal that publishes original papers on all branches of academic areas and communities. Thematic areas include, but are not limited to: Games AI applications for serious games, Alternate ...