Wildan Ali
Bina Nusantara University, Jakarta, Indonesia

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Evolution of the Video Game Market Wildan Ali
Journal of Games, Game Art, and Gamification Vol. 1 No. 1 (2016)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v1i1.7248

Abstract

The videogame industry had evolved since its initial appearance, and along with it, so has target market. This study attempts to analyse the trends throughout the years through observation of marketing materials such as printed and video advertisement commercials. The analysis is done by applying standard practice values employed in advertising communication on chosen samples of said commercial ads from each era of video game history.