Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di PT JNE Kudus

Riezky Army Riesha (Unknown)

Article Info

Publish Date
01 May 2025

Abstract

This study aims to examine whether the service quality provided by PT JNE Kudus at the established price significantly affects customer loyalty. The research adopts a quantitative approach, employing Structural Equation Modeling (SEM) analysis on data collected from 165 respondents through questionnaires. The findings reveal that both price and service quality provided by PT JNE Kudus significantly influence customer loyalty. These findings offer valuable insights for the company to enhance marketing strategies and customer service to maintain and grow their customer base

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...