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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Riezky Army Riesha
Universitas Safin Pati
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di PT JNE Kudus Riezky Army Riesha
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7222

Abstract

This study aims to examine whether the service quality provided by PT JNE Kudus at the established price significantly affects customer loyalty. The research adopts a quantitative approach, employing Structural Equation Modeling (SEM) analysis on data collected from 165 respondents through questionnaires. The findings reveal that both price and service quality provided by PT JNE Kudus significantly influence customer loyalty. These findings offer valuable insights for the company to enhance marketing strategies and customer service to maintain and grow their customer base
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