Jurnal Ilmiah Pariwisata
Vol 24 No 3 (2019): Jurnal Ilmiah Pariwisata

PENGARUH ONLINE REVIEWS TERHADAP ONLINE HOTEL BOOKING INTENTIONS, STUDY KASUS PADA TRAVELOKA

Andhalia Liza Marie (Unknown)
Rintis Eko Widodo (Unknown)

Article Info

Publish Date
29 Nov 2019

Abstract

The growth of internet information and communication technology is increasing. This makes consumers more critical in hotel booking activities through websites / applications that affect brand image and buying interest. As the internet grows, word-of-mouth electronics has become an important phenomenon. The purpose of this study was to analyze the effect of online reviews found on the Traveloka site on the consumer's overnight stay. This study uses a quantitative approach. The sample of this research is 105 respondents who have read online reviews on the Traveloka site. This study uses multiple linear regression analysis techniques. From the results of the study note that online review has a positive effect on interest in staying.

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Journal Info
Jurnal Ilmiah Pariwisata
Website

Abbrev

JIP

Publisher

Institut Pariwisata Trisakti

Subject

Humanities Environmental Science

Description

Focus and Scope Jurnal Ilmiah Pariwisata is published three times a year in March, July, and November containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short ...