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Faktor-Faktor Yang Memengaruhi Customer Loyalty Melalui Customer Satisfaction Pada Pengguna Kartu Kredit Bank Mandiri di Bekasi Natasya, Desita Aulia; Marie, Andhalia Liza
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7696

The purpose of this study was to determine the factors that influence the customer loyalty through customer satisfaction for Bank Mandiri redit card users in Bekasi. The data used in this study are based on primary data in the form of questionnaires distributed to respondents. Sampling was carried out using Non-probability Sampling technique, namely Purposive Sampling of 105 respondents. The research object used in this research is Bank Mandiri Credit Card users. The analysis method used in this research is SmartPLS. The results of this study indicate that there is an effect of service experience on customer loyalty through customer satisfaction, trust affects customer loyalty through customer satisfaction, and service experience, trust, customer satisfaction affect customer loyalty.

Factors Influencing Indonesian Tourists’ Interest in Visiting South Korea Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.256

The purpose of this research to measure the influence of film tourism and electronic word of mouth (e-WOM) on Indonesian tourists' intention to visit South Korea, as well as determine the role of destination image in mediating the influence of film tourism elements on interest in visiting South Korea. 140 respondents, who are fans of South Korean films or dramas but haven't experienced South Korea, engaged in the online survey. This research uses SEM-PLS for primary data processing. The results of the research show that South Korean tourism films have a positive and significant influence on the formation of the destination image of the country of Ginseng among Indonesian tourists. E-WOM does not have a positive and significant effect on Indonesian tourists' intentions to visit South Korea. The destination image of South Korea has a positive and significant impact on Indonesian tourists' intention to visit. Destination image is proven to significantly mediate the influence of film tourism on the desire of Indonesian tourists to visit South Korea. Destination image is proven to significantly mediate the influence of e-WOM on Indonesian tourists' desire to visit South Korea. Keywords: destination image, electronic word of mouth, film tourism, visit intention

The Influence of Customer Satisfaction on Visiting Decisions Through Customer Loyalty at the Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.292

This study aims to analyze the influence of customer satisfaction on visiting decisions, mediated by customer loyalty, among consumers of Babeh Sadeli Betawi Restaurant in Pondok Aren, South Tangerang. The approach employed was quantitative, utilizing an explanatory survey method with 150 respondents selected through a purposive sampling technique. Data were collected through a closed-ended questionnaire with a five-point Likert scale and analyzed using path analysis, with the help of bootstrapping, to test the mediation effect. The results showed that customer satisfaction has a positive and significant impact on loyalty and visiting decisions, both directly and indirectly. Customer loyalty proved to be a substantial mediator that strengthens the relationship between satisfaction and visiting choices. This finding confirms that positive experiences with food, taste, service, atmosphere, and price can shape satisfaction, leading to loyalty and repeat visits. Customer satisfaction and loyalty play an essential role in retaining customers of local ethnic restaurants. The practical implications of this study suggest that restaurant managers should maintain the quality of the customer experience holistically, prioritize the authenticity of Betawi culture, and refine digital promotion strategies to enhance consumer loyalty and informed decision-making. Keywords: customer satisfaction, customer loyalty, visiting decisions

QuickBooks Accounting Software Training for Educational Staff Under ABC Educational Foundation of Timor Leste: An International Community Service Activity Ponziani, Regi Muzio; Prasetio, Arton Briyan; Yohanes; Marie, Andhalia Liza
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 1 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/rv0pvy09

This community service activity aims to hold a training in QuickBooks accounting software for the educational staff at a foundation in Timor Leste. The foundation is ABC educational foundation. This foundation operates in the education industry. The foundation owns schools and other education institutions. Previously, the staffs never used QuickBooks accounting software. This is the first time they operate QuickBooks Accounting software. Therefore, it is expected through this training that the staffs will comprehend how to use the QuickBooks accounting software to record transactions and prepare financial statements necessary for any types of institutions or companies. The community service activity was conducted through direct offline training. The training was conducted at Dili, Timor Leste, on 27-28 February 2025. The training was attended by 30 educational staffs for 2 full days. The training was conducted successfully. After training, we conducted a post-test to find out how well the participants comprehended the materials. Overall, the participants were satisfied with the training, and they were able to record transactions and construct financial statements during the training. QuickBooks accounting software could be used for the operation and education at ABC Educational foundation. To enhance comprehension of the attendants, the training must be practical with real case studies. This way, it is easier to understand how the QuickBooks accounting software works to record and prepare financial statements. The operation of QuickBooks accounting software requires direct connection to the internet. When the connection is interrupted, the operation of the software will be delayed. Therefore, the staffs must ensure the connectivity to the internet during the operation of the software. This training is an international community service program. Therefore, this activity will strengthen the education collaboration between Indonesia and Timor Leste. We also hope that this training will enhance the understanding toward accounting software and how the software can assist accountants or accounting staffs in their daily routines.

Pengaruh Daya Tarik dan Aksesibilitas terhadap Keputusan Berkunjung ke Telaga Biru Cisoka, Kabupaten Tangerang, Provinsi Banten Marie, Andhalia Liza
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1835

This research aims to analyze the influence of attractiveness and accessibility on the decision to visit Telaga Biru Cisoka. The method used is a quantitative approach with a survey design, where questionnaires were distributed to 200 tourist respondents. Validity and reliability tests show that the research instruments are reliable. The results of the coefficient of determination analysis show that 52.6% of the variation in visiting decisions can be explained by attractiveness and accessibility, with a significant influence from these two variables. Attractions, which include both natural beauty and man-made attractions, are proven to increase visitor interest, while good accessibility reduces travel barriers, increasing comfort. Based on these results, suggestions for managers include improving facilities and accessibility, as well as adding new features to attract more visitors. In addition, visitors are expected to plan their visits well and share their positive experiences via social media. In conclusion, the combination of strong attractiveness and adequate accessibility plays a major role in tourists' decisions to visit Telaga Biru Cisoka, which has the potential to support tourism growth and the local economy. Keywords: attractiveness, accessibility, decision to visit

The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta Marie, Andhalia Liza
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.46

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.

Interest in Visiting Leading Tourist Destinations in Jakarta Oktavia, Reno Catelya Dira; Gantina, Devita; Pusparani, Pusparani; Festivalia, Filma; Marie, Andhalia Liza
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.209

This study aims to determine the effect of tourist attraction, social media promotion, and accessibility on visiting intentions through tourist satisfaction. This type of research is descriptive quantitative with multiple regression analysis methods. This population is all visitors who come to leading destinations in Jakarta. The sample in this study was 150 respondents. The sampling technique used accidental sampling, which met directly with the researcher. The results showed that: (1) Partially tourist attraction, social media promotion, and accessibility have a significant effect on tourist satisfaction (2) Partially tourist attraction, social media promotion, accessibility, and tourist satisfaction have a significant effect on interest in visiting; (3) Partially, tourist attraction, social media promotion, and accessibility have a significant effect on visiting intentions through tourist satisfaction. Suggestions that can be taken into consideration are as follows: (1) Managers of leading tourist destinations continue to improve the best quality of service for tourists; (2) The Regional Government of the City of Jakarta continues to improve public transportation facilities that are well integrated. Keywords: Tourist Attraction, Social Media Promotion, Accessibility, Tourist Satisfaction, Visiting Interests

Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Kopi Kenangan The Breeze, Bumi Serpong Damai Marie, Andhalia Liza; Budi, Andreas
Jurnal Ilmiah Pariwisata Vol 25 No 2 (2020): Jurnal ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i2.1341

This study aims to determine the effect of product quality on customer satisfaction of Kopi Kenangan, The Breeze Bumi Serpong Damai (BSD). The approach used in this research is a quantitative approach. The study population was all customers who had consumed The Breeze Coffee Memories, BSD. Data collection was carried out by distributing questionnaires to 100 customers of The Breeze Coffee Memories, BSD. The sampling technique in the study used the Random Sampling method. Analysis of the data in this study using simple linear regression and to test the hypothesis using t test. The results of this study indicate that product quality has a positive and significant effect on customer satisfaction.

Pengaruh Interaksi Sosial dan Kebersihan Hotel Terhadap Niat Pemesanan Hotel Melalui Risiko Kesehatan Pada Hotel Mercure, Jakarta Marie, Andhalia Liza; Sulistyo, Tri Djoko; Ratnaningtyas, Heny
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1475

This research is a quantitative research using path analysis method which distributes google form questionnaires to 100 customers of Hotel Mercure Jakarta. The data is processed using SmartPLS. The results showed that the interaction of social influence was significant on hotel booking intentions through health risks. Meanwhile,hotel cleanliness has no significant effect on hotel booking intentions through health risks. Then social interaction has a significant effect on hotel booking intentions. Furthermore, hotel cleanliness has no significant effect on hotel booking intentions. Health risk has a significant effect on hotel booking intentions. Hotel guests expect a low level of social interaction from check in to check out, which can pose a health risk and intend to make hotel reservations. Hotel cleanliness through health risks cannot increase hotel booking intentions. Hotel guests expect the hotel to make technological innovations that increase guest intention to make room reservations. Hotel cleanliness is not the main expectation of hotel guests, guests expect a low level of social interaction during their stay at the hotel. Keywords: Social Interaction, Hotel Cleanliness, Hotel Booking Intention, Health Risk

Peran Instagram Sebagai Pemasaran Media Sosial Dalam Membangun Kesadaran Merek dan Dampaknya terhadap Keputusan Pembelian pada Salah Satu Kedai Kopi Lokal Top Brand Indonesia Marie, Andhalia Liza; Widodo, Rintis Eko; Prasetio, Arton Briyan
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1752

The purpose of this research is to determine how brand awareness mediates the influence of social media marketing on purchasing decisions. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data was taken using Google Form with a total of 138 respondents. The data analysis technique used is PLS-SEM. The results of this research state that: (1) Social media marketing has a positive effect on brand awareness; (2) Brand awareness has a positive effect on purchasing decisions; (3) Social media marketing has a positive effect on purchasing decisions; (4) Brand awareness mediates the influence of social media marketing on purchasing decisions. Social media marketing positively influences brand awareness through reaching a wide audience, and visual content. High brand awareness positively influences purchasing decisions by increasing consumer familiarity, trust and preference. Brand awareness also acts as a link between social media marketing and purchasing decisions through creating positive perceptions and better knowledge about the brand, playing a key role in influencing consumer purchasing actions. Keywords: Social Media Marketing, Brand Awareness, Purchase Decisions

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