Jurnal Ilmiah Pariwisata
Vol 25 No 2 (2020): Jurnal ilmiah Pariwisata

Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Kopi Kenangan The Breeze, Bumi Serpong Damai

Andhalia Liza Marie (Unknown)
Andreas Budi (Unknown)

Article Info

Publish Date
28 Jul 2020

Abstract

This study aims to determine the effect of product quality on customer satisfaction of Kopi Kenangan, The Breeze Bumi Serpong Damai (BSD). The approach used in this research is a quantitative approach. The study population was all customers who had consumed The Breeze Coffee Memories, BSD. Data collection was carried out by distributing questionnaires to 100 customers of The Breeze Coffee Memories, BSD. The sampling technique in the study used the Random Sampling method. Analysis of the data in this study using simple linear regression and to test the hypothesis using t test. The results of this study indicate that product quality has a positive and significant effect on customer satisfaction.

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Journal Info
Jurnal Ilmiah Pariwisata
Website

Abbrev

JIP

Publisher

Institut Pariwisata Trisakti

Subject

Humanities Environmental Science

Description

Focus and Scope Jurnal Ilmiah Pariwisata is published three times a year in March, July, and November containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short ...