International Conference on Digital Advanced Tourism, Management, and Technology
Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog

Building a Competitive Edge: The Effectiveness of the 3 in 1 Program in Enhancing LPK Kartika's Marketing

Yohana Efenia Ndruru (Unknown)
Ray Octafian (Unknown)



Article Info

Publish Date
31 Dec 2023

Abstract

The Kartika Job Training Institute (LPK) and STIEPARI Semarang have formed a partnership to offer part-time classes at the Kartika LPK building on weekends, allowing students to balance their employment commitments. Nevertheless, a number of obstacles have arisen, including the necessity for students to efficiently handle their time and focus, while simultaneously fulfilling their obligations to both endeavours. The data collection methods employed in this study encompassed interviews conducted by the interviewer, direct observations of the study subject, and a comprehensive literature review that entailed gathering information from newspaper articles, books, and prior scholarly research. The research findings, acquired through various data collection approaches, illustrate the efficacy of utilising Kartika LPK's advantages to capitalise on current chances. This entails the creation of distinctive and varied products in order to appeal to a more devoted client demographic, as well as the efficient utilisation of technology to bolster the advancement of the 3 In 1 programme. Moreover, effectiveness is attained by capitalising on existing possibilities to overcome hurdles. Ultimately, the achievement of lowering dangers is accomplished by means of proficient communication among training participants, enhanced customer service, and more streamlined employee training.

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Journal Info

Abbrev

journal

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

INTERNATIONAL CONFERENCE ON DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY (ICTMT) published by : Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang (STIEPARI). International Conference is a bridge to provide information for educational institutions and lecturers/teachers that occurs within the ...