Pengaruh Aplikasi TikTok dalam Komunikasi Generasi Z: Tinjauan terhadap Perubahan Pola Interaksi dan Ekspresi Digital

Evanti Andriani
Adam Dista Prasetya
Bagas Yudha Pratama

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol. 1 No. 3 (2024): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara

This research investigates the impact of using the TikTok application on the communication patterns of Generation Z. TikTok has become a significant platform for this generation in conveying their expressions and interactions through creative video content. This study aims to explore how these applications influence the way Generation Z communicates, including changes in their digital self-expression. This research uses a qualitative approach to analyze how TikTok influences the dynamics of interpersonal communication, the use of visual language, and content consumption and production patterns in the current digital cultural context.