Cirebon International Journal of Economics and Business
Vol. 2 No. 1 (2024): April 2024

ANALYSIS OF FACTORS INFLUENCING THE CONSUMPTIVE BEHAVIOR OF STUDENTS USING SHOPEE IAIN SYEKH NURJATI CIREBON

Ebah Hijriani (IAIN Syekh Nurjati Cirebon)
Refaldo Fanther (IAIN Syekh Nurjati Cirebon)
Abdul Muiz Abdul Wadud Kasyful Anwar (IAIN Syekh Nurjati Cirebon)



Article Info

Publish Date
30 Apr 2024

Abstract

Consumptive behavior is the act of someone buying an item without reasonable consideration where a person in buying an item is not based on the need factor. This study aims to determine and analyze whether Financial Literacy, Self-Control and Peer Environment affect the Consumptive Behavior of Students using Shopee IAIN Syekh Nurjati Cirebon. The data used are primary data in the form of questionnaires and secondary data in the form of journals, articles and other sources. The population in this study was IAIN Syekah Nurjati Cirebon students with a sample of 100 respondents and used multiple linear regression model analysis assisted by SPSS 23. The results showed that partially the variables of Financial Literacy had a negative and significant effect on consumptive behavior, Self-Control and Peer Environment had a positive and significant effect on Consumptive Behavior. Then simultaneously, the variables Financial Literacy (X1), Self-Control (X2), and Peer Environment (X3) were simultaneous influences on Consumptive Behavior (Y). As seen from the table of coefficients of determination (R2), it can be seen that the value of R Square shows the number 0.453. This explains that the variables Financial Literacy, Self-Control, and Peer Environment on Consumptive Behavior can affect as much as 45%, while the remaining 55% are influenced by other variables outside the study.

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Journal Info

Abbrev

cijeb

Publisher

Subject

Economics, Econometrics & Finance

Description

The Cirebon International Journal of Economics and Business is a open-access publication at the forefront of economic and business research. CIJEB serves as a dynamic platform for researchers, academics, and practitioners to engage in a global conversation that shapes the future of economics and ...