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Refaldo Fanther
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Cirebon International Journal of Economics and Business
Published by Universitas Islam Negeri Siber Syekh Nurjati Cirebon
ISSN : -     EISSN : 30313236     DOI : https://doi.org/10.24235/cijeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Cirebon International Journal of Economics and Business is a open-access publication at the forefront of economic and business research. CIJEB serves as a dynamic platform for researchers, academics, and practitioners to engage in a global conversation that shapes the future of economics and business. CIJEBs mission is to foster innovative thinking and promote knowledge dissemination in the fields of economics and business. The journal publishes a diverse array of high-quality, peer-reviewed articles that delve into critical topics, such as economic theory, islamic economics, business management, finance, marketing, entrepreneurship, and sustainable business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Tiktok Utilization as Youth Contribution in Improving The Economy and Creating Jobs in the Era of Society 5.0 Arya Kemuning; Wartoyo Wartoyo
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.1

Abstract

Developments in technology and the internet have had a major impact on changes in business and e-commerce in Indonesia. One example is the TikTok application, apart from being used for entertainment, it contains various kinds of information regarding education, news, employment and can even be used as a business area. This research was conducted using qualitative research. The data that the author obtained comes from the Tik Tok application. The data source that the writer takes is the Tik Tok video, and the data that the writer chooses is a video related to selling product promotions. Testing the validity of the data in this study includes 4 stages, namely the internal validation stage of member checking data, external validation of compiling reports systematically, reliability and objectivity or confirming to informants. Based on the results of the research and discussion that the authors have done, the conclusions that can be drawn are: 1.) Utilizing the Tik Tok application as a form of contribution for young people can improve the economy and create jobs. So young people can take advantage of the Tik Tok application for various businesses including: 1. Making content more interesting and creative, 2. Branded hashtag challenges and 3. Brand promotions by utilizing influencers. The tik tok application can also create jobs such as: 1. Become an agent for a product, 2. Become a reseller and 3. Become a content creator for a product. 2. The Tik Tok application is very influential in the business world. Besides being used to accompany free time, the Tik Tok application is also very useful for promoting a product and can even be used as an application for creating creative content.
The Influence of Social Media Promotion and Price on Purchase Decisions at Reyhani Store Mauliandini Mufidah; Syaeful Bakhri
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.2

Abstract

Poor quality social media promotions and inconsistent product prices contribute to consumers' lack of interest in making purchasing decisions for a product. The purpose of this study is to ascertain the impact of social media promotion and price on purchasing decisions. This study is a quantitative research method which uses purposive sampling with a population of resellers at the Reyhani Store, Tengah Tani Branch. The type of data used in this study is primary data by using questionnaire to collect data, and the scale used for measurement is a 1-5 Likert scale. Multiple linear regression is used in this research data analysis technique. The test results found that social media promotion and price has a positive and significant influence on purchasing decisions. According to the findings of this study, Reyhani shop owners should be able to maintain fixed and stable product prices while also improving the quality of online marketing on various social media platforms.
The Effect of Marketing Mix on Consumer Loyalty at Alfamart Lengkong Sarah Fadila; Layaman Layaman
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.5

Abstract

The marketing mix refers to a series of actions or strategies used by a company consisting of product, price, promotion and place to build and market products to customers and them determine the level of marketing succes to get the desired response from the target market. Consumer loyalty is the result of companies offering benefits to customers so that they make repeat purchases or continue to make more purchases. The purpose of this study was to determine wheter the marketing mix includes product, price, promotion and place has an effect on consumer loyalty at Alfamart Lengkong, Sindangwangi – Majalengka. The sampling method for this survey used accidental sampling, all consumers of Alfamart Lengkong were found radomly and met the requirements as respondents, and the analytical method was used multiple linear regression analysis. The result of this study indicate that product, promotion and place partially have a significant effect on consumer loyalty while price has no significant effect. The variabels of product, price, promotion and place simultaneously have a significant effect on consumer loyalty. Given the weak effect of price on consumer loyalty, management must pay attention in the company’s marketing plan.
Marketing Optimization of Kerupuk Melarat and Opak Beca Through E-Commerce Learning Vicky Silva Rahmah; Refaldo Fanther
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.6

Abstract

E-Commerce can be a great opportunity for MSME players to develop their business and allow them to do marketing with the aim of global markets, so that they have the opportunity to penetrate exports. The large increase in the E-Commerce business shows the many advantages it offers. Astapada Village it self, the majority of its residents are MSME actors who focus on food, namely Kerupuk Melarat and Opak Beca, both of which are the hallmarks of the village. However, in terms of online marketing, it has not been optimally carried out due to several factors that become obstacles. This research method uses the Participatory Action Research (PAR) method with a problem tree technique and a ranking matrix or priority scale (ranking). Motivation to move forward and a strong will is the first step that every MSME actor needs to develop and improve his business.
Analysis of Social Media Marketing Strategy Through Instagram in Increasing Consumer Buying Interest in Jjstorecirebon Store Vivi Luthfiyyah; Moh. Mab’ruri Faozi
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.7

Abstract

This study aims to find out how the marketing strategy via Instagram has been implemented by Jjstorecirebon Stores to increase consumer buying interest, what obstacles have been faced in implementing the marketing strategy so far at Jjstorecirebon Stores, and which marketing strategies can attract consumers to buy at Jjstorecirebon Stores. This study uses a descriptive research method design using a qualitative approach, namely the observation method and conducting interviews at the research site at the Jjstorecirebon store. The results of the study show that Jjstorecirebon stores apply a marketing strategy to their products using STP (Segmenting, Targeting and Positioning) values. The strategy in the marketing mix applied by Jjstorecirebon Stores is the product strategy for Jjstorecirebon Stores to provide the best and guaranteed product quality, in setting prices on products, adjusting to prices on the market, the promotion strategy carried out by Jjstorecirebon Stores is promoting it through various social media and being in strategic location and easy to reach by consumers. The obstacles faced by jjstorecirebon stores in implementing marketing strategies, namely competition in marketing cosmetic products became tight and some of the cosmetic products sold by jjstorecirebon stores were less attractive to consumers. In attracting consumer buying interest, and experiencing an increase in the implementation of promotional strategies through social media.
Student Consumptive Behavior in Online Shopping Through E-Commerce Shopee Tiara Agustin; Ila Navilah
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.8

Abstract

Consumptive behavior is a person's action in buying goods excessively, the purchase is in accordance with the wishes, not in accordance with the needs. The purpose of this study is to find out the factors that influence student consumptive behavior in online shopping through e-commerce shopee and strategies implemented by students to minimize consumptive behavior in online shopping through e-commerce shopee. In this study using qualitative methods, the research population was students majoring in Sharia Economics, Faculty of Islamic Economics and Business, IAIN Syekh Nurjati Cirebon Academic Year 2022/2023, totaling 136 students, with a sample of 10 respondents and the sampling technique used purposive sampling. The data sources used in this study are primary and secondary data sources. Data collection techniques were carried out through interviews and observation, and data analysis techniques using data reduction, data presentation, and drawing conclusions. The results of this study indicate that more students behave consumptively. This consumptive behavior is caused by several factors, namely perceptions about online shopping, discount factors, online shopping because it follows fashion trends, online shopping to maintain appearance, and online shopping because it is influenced by friendship groups. The strategy used by students to minimize consumptive behavior is by making a list of needs or priorities, managing finances properly, getting into the habit of saving, not using online loans such as shopee paylaters, having to be able to control or control yourself, and not frequently opening the shopee application.
Marketing and Service Promotion Strategy for Customer Satisfaction at Mie Gacoan Restaurant Cirebon Tessa Aisyatul Hasanah; Afiqoh Agustin
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.9

Abstract

Indonesian people who really like food that tastes spicy make this gacoan noodle restaurant always crowded with customers. Not only the taste of the food is very popular, this restaurant also sets very affordable prices. This study aims to determine the effect of marketing promotion strategies and to determine the effect of service on customer satisfaction. to determine the extent to which promotion and service to customer satisfaction. This research method is qualitative research, namely research that aims to understand the phenomenon of what is experienced by the research subject. For example, behavior, perception, motivation, action, and others. The results of this study indicate that the popularity of spicy gacoan noodles has attracted many people to this business plan, which can generate up to 50% profit. Many factors make Mie Gacoan. marketing strategies and service menus that suit the tongue of Indonesians who like spicy food but at a price of Rp. 10.000, - you can enjoy your meal at this restaurant.
Analysis of Factors Influencing the Demand for Online Ojek Transportation (Go-Jek) in Cirebon City Anisa Kusmawarni; Abdul Nasir
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.10

Abstract

With the increasing number of public transportation users in Indonesia and accompanied by increasingly sophisticated technology, communication and information facilities, it makes it easier for people in all activities. The existence of online motorcycle taxi transportation makes it very easy for the public. This study aims to determine the benefits of online transportation in digital and analyze the factors that affect the demand for online motorcycle taxis (go-jek) in Cirebon City. The method used in this study is descriptive qualitative. The results of this study are that there are several benefits of online transportation in the digital world, such as streamlining time, being safer and facilitating transactions. Then several factors that affect the demand for online motorcycle taxis (Go-jek) in the city of Cirebon are price, income, promotion and service quality.
The Role of the IKM Gallery as a Container for SME Activities in the Industrial Field at the Department ff Cooperative, Small, Medium Business, Trade, and Industrial Cirebon City Riri Fitriah Oktafian; Achmad Otong Bustomi
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.11

Abstract

The development of Small and Medium Industries (IKM) in an area is one of the bridges to encourage regional economic growth. The development of IKM in Cirebon City has increased a lot from year to year, although there are percentages that show a decrease. However, the current condition, the existence and location of IKM is still very rarely known by the public due to the lack of information about the IKM itself. This study used a descriptive research method design using a qualitative approach. The purpose of this article is to explain the role of the IKM GALLERY in the industrial sector at the Office of Cooperatives for Small and Medium Enterprises of Trade and Industry in the City of Cirebon. The results of this study indicate that the IKM GALLERY in the city of Cirebon in general has been running well and is very useful for the business development of IKM actors, but in terms of applicability the results achieved have not fully achieved optimal results. In addition, the IKM GALLERY is one of the facilitators in promotion and marketing which is under the auspices of the government agency, the Department of Cooperatives for Small and Medium Enterprises of Trade and Industry in the City of Cirebon.
The Use of Information Technology in Improving the Tiktokshop Online Business Wina Andriyani; Abdul Muizz Wadud
Cirebon International Journal of Economics and Business Vol. 1 No. 1 (2023): April 2023
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/cijeb.v1i1.12

Abstract

This research was conducted to find out the benefits of information technology in improving online business in TikTok. In the corporate world, information technology has developed rapidly. This company uses information technology to increase the growth of the company itself. Looking at the current information technology has been used by various fields, including in the economic field. As we know that currently, TikTok is one of the applications that is frequently visited by the public, in 2022 the number of TikTok visitors will reach 62.52% or 1.46 billion visitors, this figure has increased compared to last year. With advances in technology, nowadays many people make purchases, one of which is through the tiktok application. Tiktok is not just for entertainment, but now Tiktok has launched the Tiktokshop feature. The research method used in this study is a qualitative method with literature study data collection techniques, so that data can be obtained through related journals, books, or other reference materials. Tiktok is one of the e-commerce platforms in Indonesia which has become a business opportunity by developing into a popular digital marketing tool. Through tiktok, someone can sell the desired item by using various digital marketing strategies. The marketing strategy commonly used in TikTok is through advertising and video content.

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