Character education has become an urgent need within the national education system. One of the strategies used to shape students' character is through regular religious activities, such as *kultum* (seven-minute religious talks). This study aims to determine the effectiveness of *kultum* activities in shaping students' character. It employs a qualitative approach with a case study method. Data collection techniques include observation, in-depth interviews, and documentation. The research subjects include Islamic Education teachers, *kultum* activity supervisors, and students who participate in these activities. The findings indicate that *kultum* activities contribute positively to students' character development. Students who actively deliver *kultum* show increased self-confidence, greater courage in public speaking, and a deeper understanding of Islamic values. Additionally, this activity fosters a religious culture within the school environment. However, there are still some challenges in its implementation, such as insufficient preparation by some students, low active participation from students who are not used to public speaking, and uneven distribution of *kultum* responsibilities among all students.
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