Jurnal ASPIKOM
Vol 9, No 1 (2024): Jurnal ASPIKOM

Impact of social media disinformation explored in 'The Social Dilemma'

Husandani, Rizky Aditya (Unknown)
Utari, Prahastiwi (Unknown)
Rahmanto, Andre Noevi (Unknown)



Article Info

Publish Date
24 Apr 2025

Abstract

This study explored the significant impact of disinformation spread through social media, focusing on the documentary "The Social Dilemma" by Jeff Orlowski. The film provided a critical lens to examine how social media algorithms amplified false narratives. Using a qualitative content analysis approach, the research highlighted key themes related to disinformation, such as political polarization in the U.S., the flat earth theory, the #Pizzagate conspiracy, Covid-19 misinformation, and the incitement of hate speech in Myanmar. The findings revealed that algorithms designed to maximize user engagement often prioritized sensational and misleading content, exacerbating the spread of false information. This fueled social tensions and undermined public health and democratic processes. The study emphasized the urgent need for increased public awareness of disinformation's effects and called on social media platforms to take responsibility for reducing its spread.

Copyrights © 2024






Journal Info

Abbrev

aspikom

Publisher

Subject

Social Sciences

Description

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing ...