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All Journal INFORMASI Jurnal Ilmu Komunikasi Jurnal ASPIKOM
Andre Noevi Rahmanto
Sebelas Maret University
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Media Sosial dan Persepsi Publik tentang Good Governance pada Pemerintah Daerah di Solo Raya Andre Noevi Rahmanto
Jurnal Ilmu Komunikasi Vol 20, No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.6433

Abstract

Media sosial menawarkan berbagai kemudahan berkomunikasi untuk membangun hubungan yang interaktif antara warga negara dan pemerintah karena memiliki empat kekuatan potensial yaitu: collaboration, participation, empowerment and time.Penggunaan media sosial oleh pemerintah daerah di Indonesia masih belum optimal, termasuk di wilayah Solo Raya. Penelitian ini bertujuan melihat bagaimana penggunaan media sosial pemerintah daerah di Solo Raya berpengaruh pada persepsi publik tentang good governance yang terdiri dari aspek partisipasi, akuntabilitas dan transparansi. Penelitian ini menggunakan metode survei dengan sampling kuota melibatkan 210 partisipan di wilayah Solo Raya. Hasil penelitian menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap persepsi publik tentang good governance dan ketiga aspeknya. Temuan penelitian ini mendukung penelitian sebelumnya bahwa penggunaan media sosial dapat meningkatkan transparansi pemerintah dan partisipasi warga. Penelitian ini merekomendasikan pemerintah daerah lebih meningkatkan engagement dan relevansi konten dalam pengelolaan media sosial, sehingga memiliki kontribusi lebih besar pada pelaksanaan good governance.
The implication of organizational culture for building organizational identity strategy (Case study of PPID Ministry of Finance) Reinaldy Ferdiansyah; Andre Noevi Rahmanto; Yulius Slamet
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.29668

Abstract

This article was made based on the changing needs of the community for information in the era of information and communication technology. To be able to communicate policies in the field of public information disclosure, the government must be able to realize transparently, effectively, efficiently and accountably. The communication process must be supported by a good and reliable organizational identity. This research was conducted to see the implications of how organizational culture changes in the digital era in the Ministry of Finance's public information service process since 2018. The organizational communication process is used as a liaison for the creation of good relations between organizations and the public. This study uses descriptive analytic research methods with results that explain that organizational culture is important in supporting changes in PPID Ministry of Finance's (PPID MoF) public information service activities in the digital age. The implication can be seen that changes in the PPID MoF organizational identity through the use of social media will depend on the organization's strategy and organizational cultural activities. Furthermore, it is expected that the use of social media can be used as a way to educate and increase public participation in the field of public information services
Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images Febri Noviardi; Andre Noevi Rahmanto; Yulius Slamet
Informasi Vol 50, No 1 (2020): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v50i1.29594

Abstract

This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public’s trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study uses a research method with a qualitative approach with data collection conducted by interviewing selected informants using purposive sampling techniques and source triangulation as a technique in testing the validity of the data. The results are analyzed using the Assessment, Communication and Analysis, Design, and Action planning model. The rebranding process was 1) describing the problem, 2) using all channels communication and objectives in delivering a new logo, 3) using professional consultants in planning that consist of research, strategy development, and implementation, 4) as well as carrying out plans, setting rules, and supervising all activities in the DGT’s rebranding process.Tulisan ini menjelaskan bagaimana proses rebranding logo Direktorat Jenderal Pajak (DJP) RI yang dilakukan oleh Humas DJP dalam membentuk citra dengan menampilkan nilainilai budaya organisasi Kemenkeu. Hal ini dilatarbelakangi oleh kurangnya penjelasan yang komprehensif terhadap proses rebranding logo pada studi-studi sebelumnya. Pada DJP, rebranding logo dilakukan karena rendahnya tingkat kepercayaan masyarakat terhadap DJP. Oleh karena itu, salah satu strategi Public Relations (PR) adalah dengan pembentukan citra institusi. Penelitian ini menggunakan metode penelitian dengan pendekatan kualitatif dengan pengumpulan data dilakukan dengan cara wawancara kepada informan terpilih menggunakan teknik purposive sampling dan triangulasi sumber sebagai teknik dalam uji keabsahan datanya. Hasilnya dianalisis menggunakan model perencanaan Assessment, Communication and Analysis, Design, dan Action. Proses rebranding yang dilakukan yaitu 1) menggambarkan masalah, 2) menggunakan semua saluran komunikasi dan tujuan dalam memberikan logo baru, 3) menggunakan konsultan profesional dalam perencanaan yang terdiri dari penelitian, pengembangan strategi, dan implementasi, 4) serta melaksanakan perencanaan, menetapkan aturan, dan melakukan pengawasan terhadap seluruh kegiatan pada proses rebranding Ditjen Pajak RI.
Impact of social media disinformation explored in 'The Social Dilemma' Rizky Aditya Husandani; Prahastiwi Utari; Andre Noevi Rahmanto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1534

Abstract

This study explored the significant impact of disinformation spread through social media, focusing on the documentary "The Social Dilemma" by Jeff Orlowski. The film provided a critical lens to examine how social media algorithms amplified false narratives. Using a qualitative content analysis approach, the research highlighted key themes related to disinformation, such as political polarization in the U.S., the flat earth theory, the #Pizzagate conspiracy, Covid-19 misinformation, and the incitement of hate speech in Myanmar. The findings revealed that algorithms designed to maximize user engagement often prioritized sensational and misleading content, exacerbating the spread of false information. This fueled social tensions and undermined public health and democratic processes. The study emphasized the urgent need for increased public awareness of disinformation's effects and called on social media platforms to take responsibility for reducing its spread.
Co-Authors Febri Noviardi Prahastiwi Utari Reinaldy Ferdiansyah Rizky Aditya Husandani Yulius Slamet