CommunityServiceAkseprinJournal
Vol. 2 No. 2 (2024): May-August

Implementation of the Use of Digital Marketing as a Strategy to Strengthen Technopreneurship Resources

Victor Oghenenyerovwome Iki (University Hospital Southampton NHS Foundation Trust, United Kingdom)



Article Info

Publish Date
22 Jul 2024

Abstract

Micro enterprises have a real contribution in economic growth in every region. It is necessary to strengthen the competence  of business resources in the  use of digital technology as an effort to grow technopreneurship, in the face of global competitiveness demands. To develop these competencies, skills, expertise, innovation and creativity are needed in the use of digital marketing platforms. However, there are still business actors who are not adaptive to these competencies. Community Service activities are expected to provide solutions to these problems in the form of skills counseling activities for the use of various digital marketing platforms with offline exposure, discussion and question and answer methods as well as simulations. Based on the results of the evaluation, the activity went well and the training material was in accordance with work needs. The follow-up needs a sustainability program with assistance to build technopreneurship and togetherness between business communities  through the media of the Information/Communication Forum

Copyrights © 2024






Journal Info

Abbrev

CSAJ

Publisher

Subject

Economics, Econometrics & Finance

Description

Community Service Akseprin Journal (CSAJ) is journal contains scientific articles from various disciplines adopted in various community service activities and other applied research, original research articles, review articles, and short communications in the areas related to applied sciencefor ...