PENGARUH KARAKTERISTIK DEMOGRAFI DAN EKONOMI TERHADAP PERMINTAAN TELUR AYAM BERLABEL DI KAWASAN YOGYAKARTA

Sri Sari Utami (Penelitian pada Laboratorium Kebijakan Pangan dan Pertanian Jurusan Sosial Eknomo Fakultas Pertanian Universitas Gadjah Mada)
Jangkung Handoyo Mulyo (Dosen pada Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Gadjah Mada)
Lestari rahayu Waluyati (Peneliti pada Pusat Studi Kependuduksn dan Kebijakan (PSKK) Universitas Gadjah Mada)

Agro Ekonomi
Vol 25, No 2 (2014): DESEMBER 2014

The objective of this research were to analyze the relationships between demographic characteristic ( age and family members) and other factors on demand for labeled eggs. The respondents are consumers who consumed labeled eggs and consisted of 50 labelled eggs consumer who are selected by incidental sampling. The effect of demographic characteristics and other factors were analyzed by using multiple linear regression model. The result indicates that consumption of labeled eggs influenced positively by consumer motivation, consume income and number of family members and influenced negatively by price of labeled eggs.