Bulletin of Management and Business
Vol. 2 No. 1: Maret 2021

EFEK ENVIRONMENTAL FRIENDLINESS TERHADAP GREEN PURCHASE INTENTION DIMEDIASI GREEN PERCEIVED VALUE

Amelia Irena Sari (Unknown)
Budiyanto (Unknown)
Margiyanti Utami (Unknown)

Article Info

Publish Date
03 Apr 2021

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara (1) environmental friendliness terhadap green purchase intention (2) environmental friendliness terhadap green perceived value (3) green perceived value terhadap green purchase intention (4) green perceived value memediasi pengaruh environmental friendliness terhadap green purchase intention. Sampel penelitian ini berjumlah 120 orang. Analisis data menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwa environmental friendliness berpengaruh positif terhadap green purchase intention. Environmental friendliness berpengaruh positif terhadap green perceived value. Green perceived value berpengaruh positif terhadap green purchase intention. Secara sempurna, environmental friendliness berpengaruh positif terhadap green purchase intention dengan green perceived value sebagai variabel mediasi.

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Journal Info
Bulletin of Management and Business
Website

Abbrev

bmb

Publisher

UNIVERSITAS WIDYAGAMA MALANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant ...