Bulletin of Management and Business
Vol. 2 No. 2: Oktober 2021

Pengaruh Sosial Media Marketing dan Word Of Mouth Terhadap Keputusan Pembelian

Yuyuk Liana (Unknown)

Article Info

Publish Date
24 Oct 2021

Abstract

The development of information technology at this time has been very rapid, for that it encourages every business actor to come into contact with the world of information technology to support the business carried out. The purpose of this study was to find out the influence of social media marketing on purchasing decisions and the influence of word of mouth on purchasing decisions. The population is a consumer of Dancell Warujayeng which numbers 100 respondents. The method of collecting data is to distribute questionnaires. The results showed that social media marketing has a significant influence on purchasing decisions and word of mouth also has a significant effect on purchasing decisions.

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Journal Info
Bulletin of Management and Business
Website

Abbrev

bmb

Publisher

UNIVERSITAS WIDYAGAMA MALANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant ...