<![CDATA[This study explores the Semantics dimensions of language employed by spa trainers in their professional interactions with clients. Using a qualitative approach, the research focuses on two key aspects of Semantics: sense, which examines the intrinsic meaning of linguistic expressions, and reference, which investigates the relationship between these expressions and their real-world referents. The objective is to uncover how spa trainers utilize these dimensions to enhance communication effectiveness, foster client trust, and create a welcoming environment. The data were collected through audio recordings of client-trainer interactions, field observations, and semi-structured interviews with spa trainers. The findings reveal that spa trainers strategically use descriptive and sensory language, metaphors, and a professional tone to evoke vivid mental imagery and establish emotional connections with clients, aligning with the dimension of sense. Similarly, the trainers employ clear and specific references, deictic expressions, and contextual adaptations to connect abstract linguistic expressions to tangible realities, ensuring that clients understand the services offered. The study highlights the interplay between sense and reference in professional communication, demonstrating how their balanced use contributes to client satisfaction and service quality.]]>
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