<![CDATA[Instagram has become a new public space in politics used to influence and attract public sympathy by a politician, one of whom is Ridwan Kamil. This article aims to explain the process of building and maintaining the identity of celebrity politician Ridwan Kamil on the Instagram account @ridwankamil as a way of carrying out a hegemony project. Mixed methods are used in this article through a corpus-based digital humanities approach, a theoretical framework of critical discourse analysis, hegemony, celebrity politicians, and self-presentation. The research results show two findings. First, Ridwan Kamil built the identity of a celebrity politician through his Instagram account by using visual images to show his physical characteristics. Second, Ridwan Kamil often uses the words "Bandung" and "West Java" as nodal points which refer to the area of political power he has, then uses the words "I" and "us" as well as three self-presentation techniques, namely self-branding, life streaming, and micro-celebrity to maintain the identity of celebrity politicians. This article argues that the identity of celebrity politicians is a hegemonic project because the chains of equality and the illusion of closeness created by celebrity politicians obscure power relations, but on the other hand, show themselves as rulers.]]>
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