lentera jurnal manajemen
Vol. 2 No. 3 (2024): LENTERA JURNAL MANAJEMEN

FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOR ON SOCIAL COMMERCE: A CASE OF GREATER JAKARTA IN INDONESIA

Permatasari, Anggraeni (Unknown)

Article Info

Publish Date
14 Aug 2024

Abstract

This study examines the correlation between ambient indicators of shoppingenjoyment and impulse purchasing behavior in social commerce. The researcher administered anonline questionnaire to gather primary data. This study engaged 202 social commerce users fromGreater Jakarta as respondents. The results were analyzed using Structural Equation Modeling(SEM). The findings indicate that shopping delight substantially affects online impulse purchasingbehavior, mediated by impulsiveness and browsing activity. This study enhances comprehensionof the influence of shopping delight on online impulse purchase behavior, specifically amongsocial commerce users.

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Journal Info
lentera jurnal manajemen
Website

Abbrev

home

Publisher

Lentera Ilmu Madani

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The following is a list of research topics of interest to LJM readers: Marketing Management Family Digital Marketing Consumer Behavior Financial Management Behavioral Finance Sustainable Economy Human Resource Management Strategic Management Enterprise and Social Innovation Entrepreneurship ...