Proceedings of Jogjakarta Communication Conference (JCC)
Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)

Cyber Public Relations Crisis experienced by Holywings Indonesia

Maudy Marditta Putridinanti (Unknown)
Eka Angeliani Putri (Unknown)
Taufiqur Rahman (Unknown)
Iren Sadeva Azhar (Unknown)



Article Info

Publish Date
01 Jun 2023

Abstract

Cyber ​​Public Relations as a new place for companies to show their best image through media that is familiar to the community. However, in this case study, Holywings made a mistake in creating content which ultimately violated several Cyber ​​Public Relations codes of ethics which alluded to SARA elements. The brand image that has been built since the beginning of pioneering must be destroyed and get a bad image by the public due to the handling of the crisis which is felt to be irresponsible for the chaos that has occurred in the public eye. through a case study approach and a qualitative-method the authors conducted an analysis of violations of the cyber public relations code of ethics and the handling that should be carried out by companies when facing a crisis.

Copyrights © 2023






Journal Info

Abbrev

jcc

Publisher

Subject

Social Sciences

Description

Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with ...