Journal of Artificial Intelligence and Digital Business
Vol. 4 No. 2 (2025): Mei - Juli

Analyzing Satisfaction and Continuance Intention in Capital Market School Level 2

Sahupriadi, Sahupriadi (Unknown)
Putro, Utomo Sarjono (Unknown)



Article Info

Publish Date
07 Jun 2025

Abstract

This study analyzes factors influencing participant satisfaction and their continuance intention to enroll in the Level 2 Capital Market School (SPM) program in Indonesi. Despite the rising number of investors, the transition rate from Level 1 to Level 2 shows a decline, raising concerns about learner retention. Guided by the Expectation-Confirmation Model (ECM), this research examines the effects of Quality of Teaching, Institutional Offering, and Participant Motivation on participant satisfaction and their intention to continue. Using data collected from 163 SPM Level 1 participants in Bandung and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS), the study confirms that all three factors positively influence satisfaction, which in turn significantly impacts continuance intention. The findings highlight the mediating role of satisfaction in promoting ongoing engagement with capital market education. The results suggest that enhancing instructional quality, improving institutional support, and fostering participant motivation are key to increasing retention rates for advanced financial education programs. This research provides valuable insights for policymakers and educators aiming to strengthen investor education and support Indonesia’s growing capital market.

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Journal Info

Abbrev

RIGGS

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Description

Journal of Artificial Intelligence and Digital Business (RIGGS) is published by the Department of Digital Business, Universitas Pahlawan Tuanku Tambusai in helping academics, researchers, and practitioners to disseminate their research results. RIGGS is a blind peer-reviewed journal dedicated to ...