JIMEK
Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

Mengembangkan Strategi Untuk Meningkatkan Minat Konsumen Terhadap Fashion Halal di Indonesia Melalui Optimalisasi Rantai Pasok Halal

Nur Rahmi Irfaniah (Universitas Islam Negeri Sunan Kalijaga)
Puji Purnawan (Universitas Islam Negeri Sunan Kalijaga)



Article Info

Publish Date
30 Mar 2025

Abstract

Halal fashion in Indonesia continues to experience significant growth along with the increasing Muslim population and awareness of sharia-compliant values. This study aims to analyze strategies to increase consumer interest in halal fashion using the Framework for Chain/Network Development (FCD) approach. Quantitative methods are used, collecting primary data from Muslim consumers in five major cities. The main findings reveal that logistics control and supply chain resources significantly influence consumer interest, while halal policies and supply chain performance do not show the same effect. An integrated and transparent supply chain is a key element in building consumer trust, supported by the application of technologies such as blockchain to improve traceability and efficiency. This study provides practical guidance for industry players in designing a sharia-compliant supply chain and strategic policy recommendations to support the halal fashion industry's aspirations. With a focus on logistics control and resource optimization, Indonesia has the potential to become a global halal fashion hub.

Copyrights © 2025






Journal Info

Abbrev

jimek

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ...