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All Journal Toba: Journal of Tourism, Hospitality, and Destination JIMEK
Nur Rahmi Irfaniah
Universitas Islam Negeri Sunan Kalijaga
Economics, Econometrics & Finance Social Sciences

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Mengembangkan Strategi Untuk Meningkatkan Minat Konsumen Terhadap Fashion Halal di Indonesia Melalui Optimalisasi Rantai Pasok Halal Nur Rahmi Irfaniah; Puji Purnawan
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5868

Abstract

Halal fashion in Indonesia continues to experience significant growth along with the increasing Muslim population and awareness of sharia-compliant values. This study aims to analyze strategies to increase consumer interest in halal fashion using the Framework for Chain/Network Development (FCD) approach. Quantitative methods are used, collecting primary data from Muslim consumers in five major cities. The main findings reveal that logistics control and supply chain resources significantly influence consumer interest, while halal policies and supply chain performance do not show the same effect. An integrated and transparent supply chain is a key element in building consumer trust, supported by the application of technologies such as blockchain to improve traceability and efficiency. This study provides practical guidance for industry players in designing a sharia-compliant supply chain and strategic policy recommendations to support the halal fashion industry's aspirations. With a focus on logistics control and resource optimization, Indonesia has the potential to become a global halal fashion hub.
Instagrammable Tourism: Analisis Dampak Visualisasi Destinasi di Era Media Sosial Wahyu Wibowo; Ahmad Choiri; Nur Azizah Panggabean; Nur Fatiha; Nur Rahmi irfaniah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5383

Abstract

The development of social media, especially Instagram, has driven a paradigm shift in global tourism practices, from physical experiences to digitally curated visual experiences. One manifestation of this change is the emergence of the phenomenon of Instagrammable tourism, a tourism trend based on visual aesthetics that encourages tourists to choose destinations not only because of cultural or natural values, but also because of their shareable visual appeal. This study aims to systematically and critically examine the literature that discusses destination visualization in the context of social media, especially Instagram, with a focus on the construction of meaning, aesthetic curation, and its implications for tourist behavior and destination branding strategies. Using a literature study approach, this article identifies six main themes: the conceptualization of Instagrammable tourism, visual representation of destinations, digital aesthetics and visual culture, the influence of content on tourist intentions and loyalty, social media-based branding strategies, and the ethical and ecological impacts of visual dominance. The results of the study show that destination visualization not only shapes tourist perceptions but also forms new norms in tourism consumption and space production. On the other hand, excessive aestheticization also presents serious challenges such as the overcommodification of local culture, loss of authenticity, and ecological pressures due to digital overtourism. This study suggests the need for a sustainable, contextual and ethical visual approach in social media-based tourism development.
Co-Authors Ahmad Choiri Nur Azizah Panggabean Nur Fatiha Puji Purnawan Wahyu Wibowo