IJBAE
Vol 1 No 1 (2024): November

The Effects of Customer Satisfaction on Intentions To Stay At MSME In The Covid-19 Endemic In Indonesia

Pratiwi, Agustin Riyan Pratiwi (Unknown)
Ardian, Fikri Ardian (Unknown)

Article Info

Publish Date
13 Nov 2024

Abstract

This study aims to examine the consequences of customer satisfaction on the intention to stay at MSMEs during the Covid-19 endemic in Indonesia. The sample was determined by the Random Cluster Sampling Method with a sample size of 400 respondents. The results revealed that the value of the perceive price for customer satisfaction has a p-value higher than the lowest average value. The Product Quality for customer satisfaction has a greater p-value than the lowest average value. The value of Service Quality towards customer satisfaction has a smaller p-value than the lowest average value. Customer satisfaction valued by word of mouth has a smaller p-value than the lowest average value. Customer satisfaction towards intention to stay has a smaller p-value than the lowest average value.

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Journal Info
IJBAE
Website

Abbrev

ijbae

Publisher

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Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal Business and Entrepreneurship is a scientific journal that focuses on the global study of business and entrepreneurship, covering strategy, innovation, cross-cultural management, as well as social entrepreneurship and startups. This journal is published by CV. Malik Rizki ...