Managament Insight: Jurnal Ilmiah Manajemen
Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen

PENGARUH VIDEO BASED LEARNING, KEMUDAHAN PENGGUNAAN, DAN MANFAAT, TERHADAP KEPUASAN PENGGUNA YANG DIMEDIASI OLEH KESENANGAN PADA KONSUMEN KURSUS ONLINE RUBRIK GRAFIS

Wahyu Abdillah (Unknown)
Ilsya Hayadi (Unknown)



Article Info

Publish Date
11 Jun 2025

Abstract

The purpose of this study was to examine the effect of video based learning, ease of use, and usefulness on user satisfaction mediated by enjoyment on online courses Rubrik Grafis. The sampling technique in this study used an simple random sampling technique, which was measured using the Hair sampling technique, which was 5 to 10 times the number of indicators. The data collection technique uses a questionnaire that is distributed online via the Telegram group. Measurement research in this questionnaire consists of 24 questions to respondents. The number of samples is 163, which are users of the Rubrik Grafis online course from all over Indonesia. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. the result showed that (1) video based learning has a positive effect on enjoyment; (2) ease of use has a positive effect on enjoyment; (3) usefulness has a positive effect on enjoyment; (4) video based learning has a positive effect on user satisfaction (5) ease of use has a positive effect on user satisfaction (6) usefulness has a positive effect on user satisfaction (7) enjoyment has a positive effect on user satisfaction; (8) enjoyment mediates the effect video based learning on user satisfaction; (9) enjoyment mediates the effect ease of use on user satisfaction; (10) enjoyment mediates the effect usefulness on user satisfaction. This research has an impact on online course developers to pay attention to various factors so that users feel satisfied.

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Journal Info

Abbrev

Insight

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...