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All Journal Managament Insight: Jurnal Ilmiah Manajemen
Ilsya Hayadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FENOMENA BAJU THRIFT PADA MAHASISWA DI BENGKULU Widanti, Afrima; Ilsya Hayadi; Febzi Fiona
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

This study aims to determine the factors that cause the thrifting clothing phenomenon in Bengkulu to increase. Many factors, such as internal and external factors, influence consumers' decisions to purchase clothing. One of the internal factors is a lifestyle where someone always wants to look fashionable, influencing consumers to buy thrifting clothes. External factors, such as low prices and good product quality, even though they are used, are some of the factors that influence purchasing decisions. The analytical method used is non-probability sampling, namely purposive sampling—hypothesis analysis using multiple linear regression. The unit of analysis is students in Bengkulu. One hundred forty-seven questionnaires can be processed. The study found that lifestyle, price, and product quality influence purchasing thrifting clothing. The better the quality of the product, the lifestyle of someone who is fashion, and the affordable price, the higher the decision to buy thrifting clothes
PENGARUH VIDEO BASED LEARNING, KEMUDAHAN PENGGUNAAN, DAN MANFAAT, TERHADAP KEPUASAN PENGGUNA YANG DIMEDIASI OLEH KESENANGAN PADA KONSUMEN KURSUS ONLINE RUBRIK GRAFIS Wahyu Abdillah; Ilsya Hayadi
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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The purpose of this study was to examine the effect of video based learning, ease of use, and usefulness on user satisfaction mediated by enjoyment on online courses Rubrik Grafis. The sampling technique in this study used an simple random sampling technique, which was measured using the Hair sampling technique, which was 5 to 10 times the number of indicators. The data collection technique uses a questionnaire that is distributed online via the Telegram group. Measurement research in this questionnaire consists of 24 questions to respondents. The number of samples is 163, which are users of the Rubrik Grafis online course from all over Indonesia. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. the result showed that (1) video based learning has a positive effect on enjoyment; (2) ease of use has a positive effect on enjoyment; (3) usefulness has a positive effect on enjoyment; (4) video based learning has a positive effect on user satisfaction (5) ease of use has a positive effect on user satisfaction (6) usefulness has a positive effect on user satisfaction (7) enjoyment has a positive effect on user satisfaction; (8) enjoyment mediates the effect video based learning on user satisfaction; (9) enjoyment mediates the effect ease of use on user satisfaction; (10) enjoyment mediates the effect usefulness on user satisfaction. This research has an impact on online course developers to pay attention to various factors so that users feel satisfied.
Co-Authors Febzi Fiona Wahyu Abdillah Widanti, Afrima