Jurnal Manajemen Maranatha
Vol 9 No 2 (2010)

Sikap, Periklanan dan Attitude toward Advertising

Kartika Imasari (Unknown)

Article Info

Publish Date
17 Mar 2015

Abstract

Advertising addresses to create consumers' affection and cognition; besides, affect buying behaviour. Advertising also used to create long-term image's product or to trigger sales. It can be formed if we can understand costumer's behaviour which created the advertising itself. The advertising consumer's approval will be influential to goods or services offered.Keywords: attitude, advertising, attitude toward advertising

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...