Jurnal Manajemen Maranatha
Vol 6 No 1 (2006)

Hubungan Tipe Strategi Bisnis dan Strategi Pemasaran dalam Menciptakan Keunggulan Bersaing Perusahaan dengan Menggunakan Manajemen Tenaga Penjual

Herlina . (Unknown)

Article Info

Publish Date
13 Dec 2010

Abstract

Competition is important for all company because it is can influence company’s success and failure. The company must have competitive advantage to reach superior performance. So that, the combination of business strategy in marketing and selling activities with human resource management (sales force) activities can produce competitive advantage to increase optimal result for long term.

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...