Jurnal Manajemen Maranatha
Vol 17 No 1 (2017)

DIMENSI-DIMENSI KUALITAS LAYANAN: PENGUJIAN MODEL KUALITAS LAYANAN DARI PERSPEKTIF EUROPA

Chandra Kuswoyo (Unknown)
Rully Arlan Tjahyadi (Unknown)

Article Info

Publish Date
09 Nov 2017

Abstract

The purpose of this paper was to examine the role of functional quality, technical quality, and corporate image on customer satisfaction. Individual-level analyses from a sample of 265 students of Management study at Economic Faculty of Maranatha Christian University indicate that functional quality and corporate image are positively and significantly associated with customer satisfaction. Research findings indicate that functional quality and corporate image were found to be more important than technical quality in determining customer attitude. Keywords: Functional Quality, Technical Quality, Corporate Image, Customer Satisfaction

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...