Supporting Local SMEs through the Digitalization of Ecotourism Village Business in South Tangerang

Abdul Haris Muchtar (Universitas Ary Ginanjar. Indonesia)
Sujoko Winanto (Universitas Ary Ginanjar. Indonesia)
Zulfikar Said Agil Sidiki (Universitas Ary Ginanjar. Indonesia)
Arsa Samrotul Fuadah (Universitas Ary Ginanjar. Indonesia)
Aulia Islami Ansar (Universitas Ary Ginanjar. Indonesia)
Eldrian Addin Naufal (Universitas Ary Ginanjar. Indonesia)
Hana Hanifah (Universitas Ary Ginanjar. Indonesia)
Khayla Qalisya (Universitas Ary Ginanjar. Indonesia)
Sayyidah Aisyah Al-Humairah Ahmad (Universitas Ary Ginanjar. Indonesia)
Muhammad Fauzan (Universitas Ary Ginanjar. Indonesia)

Societal Serve: Journal of Community Engagement and Services
Vol 1 No 2 (2024): Societal Serve: Journal of Community Engagement and Services

The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.