Serat Rupa: Journal of Design
Vol 1 No 1 (2016): SRJD-JANUARY

KAJIAN ELEMEN PEMBENTUK IDENTITAS GENDER PADA RESTORAN BERTEMA PEREMPUAN DI KOTA BANDUNG

AAN SETIAWATI (INSTITUT TEKNOLOGI BANDUNG)
IMAM SANTOSA (INSTITUT TEKNOLOGI BANDUNG)
WIDIHARJO WIDIHARJO (INSTITUT TEKNOLOGI BANDUNG)



Article Info

Publish Date
24 Jul 2018

Abstract

This research is a study of gender identity element at female-themed restaurants in Bandung city. The case study of this research is restaurant Roemah Nenek and Nanny's Pavillon. This study is a qualitative test based on the theory that concern in the aspects of the implementation of gender identity in the restaurant interior elements. The result form this research is gender identity context at Restoran Roemah Nenek and Nanny's Pavillon is formed from the brand and the nature of the interior elements that have a correlation with the stereotypical understanding about the nature of female. Restaurant interior elements generally show consistency of meaning, that is the concept of the restaurant has a similar meaning and mutual support against the interior elements as identity of the restaurant. Thus, there is no difference in meaning and elements correlation to the perception of the observer about the restaurant. Perception observers show the same consistency of expression between the nature of objects and the nature that appear on female characters. Keywords: female; gender; identity; interior; thematic 

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Journal Info

Abbrev

srjd

Publisher

Subject

Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that ...