Aktivitas Direct Marketing dalam Upaya Meningkatkan Penjualan Property Tahun 2023: Studi Kasus CV Angkasa Trimitra Makmur

Awaliah, Destalifta Wimbakti
Mirza, Mochammad
Fournawati, Sri Murdilah

As-Syirkah: Islamic Economic & Financial Journal
Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal

The main focus of this research is on the effectiveness of direct marketing activities in increasing property sales by 2023 at CV Angkasa Trimitra Makmur. This study uses the 7p marketing mix theory, which covers important aspects such as product, place, price, people, promotion, process, physical evidence. The data collection techniques used are interviews, observations and documentation. The results of the research show that the CV Angkasa Trimitra Makmur has not optimized its promotional activities effectively. With the implementation of this strategy, it is expected that there will be a significant boost in the company's sales, so that it can cope with the sales upsurge that occurs. Keywords :