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All Journal As-Syirkah: Islamic Economic & Financial Journal
Awaliah, Destalifta Wimbakti
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Aktivitas Direct Marketing dalam Upaya Meningkatkan Penjualan Property Tahun 2023: Studi Kasus CV Angkasa Trimitra Makmur Awaliah, Destalifta Wimbakti; Mirza, Mochammad; Fournawati, Sri Murdilah
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/63bh1e13

Abstract

The main focus of this research is on the effectiveness of direct marketing activities in increasing property sales by 2023 at CV Angkasa Trimitra Makmur. This study uses the 7p marketing mix theory, which covers important aspects such as product, place, price, people, promotion, process, physical evidence. The data collection techniques used are interviews, observations and documentation. The results of the research show that the CV Angkasa Trimitra Makmur has not optimized its promotional activities effectively. With the implementation of this strategy, it is expected that there will be a significant boost in the company's sales, so that it can cope with the sales upsurge that occurs. Keywords : 
Co-Authors Fournawati, Sri Murdilah Mochammad Mirza