SENTRI: Jurnal Riset Ilmiah
Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024

UTILIZATION OF BUSINESS INTELLIGENCE IN MARKETING STRATEGY FOR BALADO SHRIMP CRACKER PRODUCTS

Sudiantini, Dian (Unknown)
Bachri, Samsul (Unknown)
Alexander, Yanuar (Unknown)
Willson, Michael Aris (Unknown)
Bagasasi, Faizal (Unknown)

Article Info

Publish Date
19 Jun 2024

Abstract

This research explores the integration of business intelligence (BI) tools in the marketing strategy for Balado Shrimp Cracker products, aiming to enhance consumer insights and competitive advantage in the snack industry. Through qualitative research methods, the study investigates how BI facilitates the identification and analysis of consumer preferences, purchasing behaviors, and competitor dynamics. The findings emphasize the importance of leveraging BI for data-driven decision-making, personalized marketing initiatives, and proactive market intelligence. By harnessing BI, Balado can optimize its marketing strategies, drive growth, and foster brand loyalty amidst a competitive landscape.

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Journal Info
SENTRI: Jurnal Riset Ilmiah
Website

Abbrev

sentri

Publisher

Institut Pendidikan Nusantara Global

Subject

Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

SENTRI: Jurnal Riset Ilmiah accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Engineering Agriculture Economics Health IT ...