Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal SENTRI: Jurnal Riset Ilmiah Neraca Manajemen, Akuntansi, dan Ekonomi
Bagasasi, Faizal
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BEKASI (STUDI KASUS DI RT 04 PENGASINAN) Bagasasi, Faizal; Wijayanti, Murti; Siahaan, Matdio
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i10.11569

Abstract

Penelitian ini menganalisis pengaruh Brand Ambassador, Kualitas Produk, dan Citra Merek terhadap keputusan pembelian smartphone Samsung di RT 04 Pengasinan, Kota Bekasi. Menggunakan metode kuantitatif dengan kuesioner sebagai instrumen pengumpulan data dari 245 responden, data dianalisis dengan regresi linier berganda menggunakan SPSS 26. Hasil penelitian menunjukkan bahwa Kualitas Produk dan Citra Merek berpengaruh signifikan terhadap keputusan pembelian, sementara Brand Ambassador memiliki pengaruh lebih rendah. Temuan ini menunjukkan bahwa konsumen lebih mempertimbangkan kualitas dan citra merek dibandingkan promosi melalui Brand Ambassador.
UTILIZATION OF BUSINESS INTELLIGENCE IN MARKETING STRATEGY FOR BALADO SHRIMP CRACKER PRODUCTS Sudiantini, Dian; Bachri, Samsul; Alexander, Yanuar; Willson, Michael Aris; Bagasasi, Faizal
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2991

Abstract

This research explores the integration of business intelligence (BI) tools in the marketing strategy for Balado Shrimp Cracker products, aiming to enhance consumer insights and competitive advantage in the snack industry. Through qualitative research methods, the study investigates how BI facilitates the identification and analysis of consumer preferences, purchasing behaviors, and competitor dynamics. The findings emphasize the importance of leveraging BI for data-driven decision-making, personalized marketing initiatives, and proactive market intelligence. By harnessing BI, Balado can optimize its marketing strategies, drive growth, and foster brand loyalty amidst a competitive landscape.
PERAN MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN TERHADAP IMPLEMENTASI STRATEGI PEMASARAN DI KEDAI SEDOTMEN BEKASI Fauzi, Achmad; Lestari, Puji; Wardhani, Dian Kusuma; Permatasari, Selvia Annisa; Bagasasi, Faizal; Putri, Cinka Amalia; Ottay, Merry Louis; Setyakinasti, Sabrina
SENTRI: Jurnal Riset Ilmiah Vol. 2 No. 12 (2023): SENTRI : Jurnal Riset Ilmiah, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v2i12.1916

Abstract

Currently, many individuals use social media as a tool for various activities in the Digital Era. One of its common uses is as a means of marketing or promoting products and services. Nowadays, businesses have an easier time marketing their goods on social media sites like Facebook, Instagram, Twitter, and others. This article's qualitative research approach, which uses words to describe research findings, allows for a deeper analysis. This article's goal is to expose the marketing tactics used by Sedotmen Bekasi's sales team. The results of the study demonstrate that using social media to implement marketing strategies has a noticeable positive impact on increasing sales.
Co-Authors Achmad Fauzi Alexander, Yanuar Dian Kusuma Wardhani Ottay, Merry Louis Permatasari, Selvia Annisa PUJI LESTARI Putri, Cinka Amalia Samsul Bachri, Samsul Setyakinasti, Sabrina Siahaan, Matdio Sudiantini, Dian Wijayanti, Murti Willson, Michael Aris