<![CDATA[Objective: The purpose of this study is to analyze consumer protection against the circulation of Antiq brand cast metal products based on Law Number 8 of 1999 concerning Consumer Protection, as well as to review from the perspective of sharia economic law. Theoretical framework: this includes consumer protection theory in Indonesian positive law as well as the principles of justice and transparency in sharia economic law. Literature review: includes consumer protection regulations, legal theories of Islamic economics, as well as previous studies related to trade practices and the protection of consumer rights. Method: applied in this study is a qualitative method with a case study approach on Antiq cast metal products, where data is obtained through in-depth interviews, observations, and document analysis. Results: the results of the study show that there is a discrepancy between the marketing practices of Antiq products and the provisions of the Consumer Protection Law, especially regarding the consumer's right to correct and safe information. From the point of view of sharia economic law, the practice also does not fully reflect the principles of fairness and openness in transactions. Implications: These findings affirm the importance of increasing transparency of product information and compliance with sharia principles in business, to ensure the protection of consumer rights across the board. The novelty: of this study lies in the simultaneous incorporation of positive legal analysis and Islamic economic law in examining consumer protection of cast metal industry products, an approach that is still rarely done in the context of similar research.]]>
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