<![CDATA[Subdistrict Lembang, as a leading tourist destination in Indonesia, has significant potential for the development of sustainable rental villas. This study aims to analyze effective regional planning strategies in the development of rental villas, focusing on sustainability and tourism management. A mixed methods approach was used, combining surveys with 311 tourists and interviews with local stakeholders. The results of the quantitative analysis showed that 80% of tourists prefer environmentally friendly accommodations that are integrated with nature, with 65% opting for renewable energy, 70% supporting efficient waste management, and 75% preferring environmentally friendly building materials. Interviews revealed that 70% of stakeholders believe that good planning can enhance the tourist experience and minimize negative impacts on the local community. Local community involvement has also proven to be essential in improving economic welfare and providing authentic experiences for tourists. The findings suggest that the development of rental villas in Lembang should consider appropriate zoning, the integration of environmentally friendly technologies, and collaboration between the government, villa managers, and local communities to achieve long-term sustainability. This study makes a significant contribution to the development of sustainable regional planning and sustainable tourism theories, and offers practical recommendations for local government policies.]]>
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