This research aims to analyze the legal responsibility of business actors in the circulation of illegal cosmetics and legal protection for consumers based on applicable laws and regulations. The method used is normative legal research with a statutory approach, the nature of the research used is prescriptive and uses legal material collection techniques with literature studies. The results showed that 1) business actors who distribute illegal cosmetic products are legally responsible both civil, criminal and administrative. 2) Legal protection for consumers still faces serious challenges due to weak supervision and low legal awareness. Therefore, it is necessary to strengthen law enforcement and increase consumer education to prevent losses due to the use of illegal cosmetic products.
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