<![CDATA[Determining the partial effects of business capital, entrepreneurial traits, and entrepreneurial knowledge on business success is the aim of this study. The study also seeks to determine the concurrent impacts of company capital, entrepreneurial characteristics, and entrepreneurial knowledge on business success at the Car Showroom business located on Jalan Nibung Raya Medan. 147 MSMEs that operated successful car showrooms on Jalan Nibung Raya Medan made up the study's population. Using the Slovin formula, 60 business actors made up the research sample. Questionnaires were The analysis techniques used in this work include multiple linear regression, the partial test (t test), the simultaneous significance test (F test), and the coefficient of determination. The study's conclusions show that business capital, entrepreneurial traits, and entrepreneurial expertise all significantly and favorably affect the success of the Car Showroom enterprise on Jalan Nibung Raya Medan. Furthermore, business success is positively and significantly impacted by business capital, entrepreneurial expertise, and entrepreneurial traits.]]>
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