Objective: This study aims to analyze the implementation of siri cultural values—sipakatau (humanizing and respecting), sipakalebbi (appreciating and praising), and sipakainge (reminding one another)—in the rector’s leadership to improve learning interaction in higher education. Method: Using a qualitative approach and case study design, data were collected through in-depth interviews, participant observation, and documentation at Puangrimaggalatung University. Results: The findings reveal that the rector applies the values of siri synergistically: sipakatau fosters mutual respect among all academic elements, sipakalebbi builds a culture of appreciation, and sipakainge strengthens accountability through constructive feedback. These values contribute to a more harmonious, ethical, and inclusive academic environment. Novelty: The novelty of this research lies in the integration of indigenous siri cultural values into modern higher education leadership practices, offering a contextual model of value-based leadership rooted in local wisdom.
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