<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) are a widespread form of business throughout Indonesia, including in the Cikarang area. In this region, many MSMEs operate in various sectors, with several of them producing similar types of goods. Using interview methods and market surveys to analyze the existing problems and conditions, it is evident that this situation creates a high level of competition among business players. In the context of managerial economics, such conditions require MSME actors to implement effective planning and decision-making in terms of production, marketing, and cost efficiency to maintain their competitiveness. In addition, product quality becomes a crucial factor that cannot be overlooked. Maintaining and improving quality not only impacts customer satisfaction but also serves as a long-term strategy to build consumer loyalty and ensure business sustainability amid increasingly fierce market competition. One way to achieve this is through product differentiation. By implementing product differentiation, MSME Baso AK can gain a unique advantage that distinguishes it from other competing MSMEs.]]>
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